Fashion Brands
& Retailers
Recycling
Facilities
Educational
Institutions
Government
Initiatives
Revolutionizing Fashion Through Circular Innovation
OTERRi combines AI, marketplace technology, and sustainability science to build India's most comprehensive textile circularity ecosystem.
OTERRi is not just an app — it is a movement toward responsible fashion consumption. By integrating digital wardrobes, laundry marketplaces, recycling programs, and preloved commerce, we enable a true closed-loop fashion ecosystem.
Using QR/RFID tagging, AI intelligence, and blockchain verification, OTERRi tracks every garment from purchase to recycling, ensuring transparency, traceability, and real environmental impact.
Integrated Platform Ecosystem
A unified set of digital tools designed for modern, sustainable lifestyle and textile lifecycle management.
Digital Wardrobe
AI-powered wardrobe inventory with smart categorization and wear tracking.
- AI Categorization
- Outfit Suggestions
- Wear Tracking
- Seasonal Planning
Laundry Marketplace
Nationwide network of verified laundry partners with real-time tracking.
- Verified Vendors
- Scheduled Pickups
- Order Tracking
- Quality Control
PCTW Circular Program
Recycle & earn textile program with impact tracking and rewards.
- Recycle & Earn
- QR Tagging
- Rewards
- Impact Metrics
Preloved Marketplace
Secure resale ecosystem with authentication and escrow protection.
- Verified Listings
- Secure Payments
- Authentication
- Quality Checks
Stylist & Lookbook
Personalized styling tools and virtual lookbook planning.
- AI Styling
- Virtual Try-ons
- Occasion Planning
- Stylist Access
Carbon Dashboard
Track CO₂ savings from sustainable choices and recycling.
- CO₂ Tracking
- Visual Reports
- Sustainability Score
- Shareable Data
Advanced Technology Stack
Built on scalable, secure, and intelligent technologies enabling circular fashion at national scale.
QR / RFID Tagging
Garment lifecycle identification and traceability.
AI & Machine Learning
Personalization, recommendations, and analytics.
Blockchain Verification
Immutable ownership and impact verification.
Cloud Analytics
Real-time computation and reporting at scale.